Google Trends a useful tool

Quick post today about google trends. For those of you that don’t know google offers a really useful tool that allows you to see search trend data from all the way back to 2004 (or earlier?). trends.google.com This really has a broad range of useful applications. For example, take the current economic situation. How does it compare to years past? Just an exaggeration? Lets do a search for ‘jobs’:
Jobs
So based on searches, jobs are in fact a little higher in demand this year. However it is interesting to note the drastic increase in news coverage. Another very useful and obvious observation is the seasonal nature of job searches.

Another interesting search is ‘hho’. HHO is a term coined by the alternative energy community for basically splitting water into hydrogen through electrolysis and piping the dihydrogen oxgen directly into the engine. So at the peak of the gas price madness this summer, this movement to equip hho systems to cars was really gaining ground. I have to admit I have been intrigued by this idea. It appears to produce real gains in mileage and well documented on videos all over the net. The merits of HHO are for another post however. Interestingly gas prices started to inch back down in late summer. Coincidentally so did the interest in hho. What does this say to the alternative engery movement in general if gas prices remain low? As prices rise again in summer will HHO interest rise again?
hho

Finally, I will lead into my upcoming post with the term ‘Web 2.0’. The media coined name for the next logical evolution of what the internet is and does. The term means a lot from design aspects to social networking. So as you can see the Web 2.0 searches peaked out in Q1 of 2007 and is in a steady decline. What does this mean for web 2.0. While I honestly don’t believe we are witnessing the demise of web 2.0. I think what are seeing is the movement to the next evolution of the web. Web 2.0 is here to stay I believe and the internet is permanently changed for the better because of it. What is next you ask? I honestly don’t know. I think in 2009 it will show itself.

Web 2.0

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