futuremark trademarks pwnage

So futuremark thinks they can trademark the term “pwnage”.  This has been floating around the net for a few days, but what I found funny was the followup (damage control) that they posted here.

Fellow gamers,

Our purpose in filing for trademark on the name “Pwnage” is not to charge money or stop people from using the expression. That’s not what a trademark is for. Instead, we want to protect ourselves from squatters (or what I call campers) – people looking to trademark the name on false pretenses, just to make a claim against Futuremark Games Studio for its use.

Jukka Mäkinen, Executive Producer, Futuremark Games Studio

In essence, Jukka has described that what they are attempting to do is exactly what they are trying to prevent. 

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